New data from the Australian Bureau of Statistics reveals some surprising shopping trends.
Turns out, Aussies are flocking to chicken like never before, but cutting back on chocolate and there’s a good reason for both.
Chocolate lovers are feeling the pinch, with cocoa prices soaring due to a mould infestation in key growing regions in Africa.
As for fruit? Let’s just say the old “apple a day” rule might need a rethink as our fruit intake is dropping off in both summer and winter. Maybe we’re inviting the doctor over for tea at this point.
But chicken? It’s absolutely dominating.
Roast chicken, fried chicken, stir-fry, shawarma you name it, Aussies are loving it.
Poultry has officially claimed the title of Australia’s most popular meat. And while red meat consumption is also on the rise, chicken is flying ahead.
So, what’s the secret to its success?
It’s the one meat that brings everyone together! In our multicultural society, it’s a universal favourite we can all rally around and enjoy.
More importantly, it’s affordable. In a time when the cost of living keeps climbing, chicken has remained surprisingly budget-friendly.
News.com.au unearthed a Woolworths ad from 1990 featured chicken breast at $9.99 per kilogram on special. Fast forward to today, and it’s only $10.50 per kilo on special, so just a 5% increase in over three decades.

Can you name anything else that’s risen so little in price since then? Exactly.
With all this going for it, it’s no wonder chicken is Australia’s reigning champ at the dinner table.